30th Anniversary of Iconic ‘Don’t Mess With Texas’ Campaign
AUSTIN, April 6, 2016 - Thirty years after the Texas Department of Transportation launched its “Don’t mess with Texas” anti-litter campaign the spirited call-to-action is still going strong.
“‘Don’t mess with Texas’ is more than an iconic slogan, it’s an appeal to our Texas pride to keep our great state beautiful and litter-free,” said Texas Transportation Commissioner Jeff Austin III. “It also serves as a reminder that each of us has a responsibility to put trash where it belongs and not toss it alongside our roadways. Whether you’re a tried-and-true Texan or just passing through, we’re here to remind you, ‘Don’t mess with Texas.’”
To celebrate the campaign’s third decade, Boy Scouts in Texas can earn a commemorative 30th anniversary “Don’t mess with Texas” patch for achieving a litter cleanup requirement during Saturday’s annual “Don’t mess with Texas” Trash-Off and other litter pickup events throughout the year. The “Don't mess with Texas” Trash-Off (Saturday, April 9) is a partnership between TxDOT and Keep Texas Beautiful and is the single largest one-day roadway cleanup effort in the state. Last year, 1,500 trash-off events across Texas resulted in more than 85,000 volunteers collecting more than 10 million pounds of waste and recyclables. To volunteer or learn more, visit www.DontMessWithTexas.org
Additionally, a special series of cleanup events will be held across Texas this spring and summer. The “Don’t mess with Texas” Trash & Treasure Hunts will take place in each of the 25 TxDOT districts where community residents will participate for a chance to win donated grand prizes from Texas-based YETI, AM Racing NASCAR driver Austin Wayne Self and other local and statewide partners.
Small Trash, Big Mess
The Stars of Texas